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Case Study · Ayana Jewels

Fine Jewellery, Crafted in Jaipur. Sold Worldwide.

Ayana Jewels creates platinum and gold jewellery set with diamonds and gemstones. We built a Shopify store that shows the craftsmanship clearly and lets customers across the world browse, choose and buy with confidence.

Fine Jewellery, Crafted in Jaipur. Sold Worldwide.
30+
Countries served
80%
Growth in online orders
80%
Increase in organic traffic

Challenges

A premium product needs a premium first impression. The store had to build trust with buyers who could not touch the jewellery.

Hard to choose from a large range:

Rings, earrings, pendants, bracelets and bangles in platinum, 14K and 18K gold, with many different stones. Customers needed an easy way to find the right piece.

Luxury feel needed to come through online:

Fine jewellery sells on detail. Weak visuals or a cluttered layout would reduce trust and lower conversions.

Selling in many countries:

Buyers from different regions needed clear pricing, shipping and return information.

Standing out from big marketplaces:

The brand needed its own identity and its own audience, not just marketplace listings.

Our Solution

Solutions

We built the store around how people actually shop for jewellery: by type, by stone, by metal and by occasion.

Clear collection structure

Shop by category, stone and metal, plus special collections like Engagement Ring, High Jewellery, Platinum 950 and Tanzanite.

Birthstone discovery

A “When’s your birthday?” section that shows the birthstone for each month and links straight to the matching collection.

Signature Creations and Best Sellers

Featured product sliders with a second image on hover, so customers see each piece from more than one angle.

Built for global buyers

Multi-country selector, clear shipping, refund and FAQ pages, and a WhatsApp button for quick help.

Solutions

Impact

A store that looks as good as the jewellery, and is easier to shop.

More online orders

Increased online orders through better listings and visibility.

Better search visibility

Ranking for jewellery and gemstone searches

Higher product engagement

More time spent on collection pages

International reach

Customers can shop in USD from multiple regions

Process

Brand & Catalogue Study
Product Photography Planning
Store Structure & Collections
UI Design & Shopify Development
Testing & Launch

Technologies

Shopify

Shopify Markets

WhatsApp Chat

Gallery

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