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Case Study · HiElite Quartz LLP

HiElite Quartz: A B2B Website for an Indian Quartz Manufacturer

HiElite Quartz makes engineered quartz slabs in Beawar, Rajasthan, for homes, commercial spaces and export markets. We built a website that presents its collections, specifications and manufacturing strength clearly, and turns distributors, architects and overseas buyers into enquiries.

HiElite Quartz: A B2B Website for an Indian Quartz Manufacturer
98%
Growth in distributor and dealer enquiries
80%
Increase in organic traffic
20+
Countries sending enquiries

Challenges

Quartz buyers compare many manufacturers before they call. HiElite needed to look credible, easy to browse and easy to trust, for both Indian dealers and overseas buyers.

Crowded market

Many Indian and international brands sell similar slabs, so a growing manufacturer had to stand out on quality and design.

Large catalogue, hard to browse

Multiple collections, colours and slab sizes needed a clear structure so buyers could find designs fast.

B2B buyers need proof

Distributors and architects look for technical specifications, process details and certifications before they trust a supplier.

Low online visibility

The brand did not rank for searches like “quartz manufacturer in India” or “quartz exporter”, so serious buyers could not find it.

No clear path for distributors

There was no simple way for dealers to apply for an exclusive distributorship or send a bulk enquiry.

Our Solution

Solutions

We built the site around how B2B buyers research a stone supplier: design first, then specifications, then trust, then enquiry.

Collection-wise catalogue

Separate Hi Elite and Qualis Stone collections, with design pages and colour families like Classic, Concrete, Ice and Sun.

Technical and process pages

Technical specification, development process and advantages pages that show how the slabs are made.

Super Jumbo and cut-to-size pages

Dedicated pages for large-format slabs and ready-to-install cut-to-size quartz.

Distributor enquiry page

An Exclusive Distributor page that captures dealer and bulk enquiries directly.

Credibility for export buyers

Trade fair gallery, upcoming exhibitions such as Marmomac and Coverings, and an environmental commitment page.

SEO and content

Manufacturer and exporter keyword targeting, a blog on topics like quartz vs marble, and WhatsApp and email contact on every page.

Solutions

Impact

A manufacturer that is easier to find, easier to evaluate and easier to contact.

More organic traffic

Within 6 months of the SEO work

More distributor leads

From the distributor and contact forms

Wider reach

Enquiries from export markets

Impact
Impact

Process

Business & Market Study
Catalogue & Sitemap Planning
Content & Specification Pages
Design & Development
Distributor Enquiry Setup
Launch & SEO Rollout

Technologies

Laravel / PHP

MySQL

Google Analytics & Search Console

Gallery

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