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Case Study · Elesafari

Elesafari: Taking Ethical Elephant Experiences Online

Elesafari offers private, ethically designed elephant experiences and cultural activities in Jaipur. The brand needed travellers to understand what makes it different and to book with confidence. We built a website and SEO plan that tells that story clearly and turns visitors into booking enquiries.

Elesafari: Taking Ethical Elephant Experiences Online
98%
Growth in booking enquiries
80%
Increase in organic traffic
20+
Countries sending enquiries

Challenges

Travellers are careful about elephant experiences and want proof before they book. Elesafari needed to earn trust quickly and make booking simple.

Trust and ethics questions

Many travellers avoid elephant tourism unless they are sure it is responsible, so the site had to explain the approach clearly.

Many experiences, one visitor

Two core elephant programs, four add-on activities and longer Rajasthan journeys needed a simple structure so visitors did not get lost.

Discovery on third-party platforms

Travellers often find experiences through review and travel platforms, so the brand needed its own strong, searchable website.

Low search visibility

The business did not rank for searches like “elephant experience in Jaipur” or “cultural activities in Jaipur”.

Booking needs details

Each booking depends on the experience chosen, the date and the age groups of guests, so enquiries had to capture this easily.

Our Solution

Solutions

We built the site around the traveller’s questions: what is this, is it ethical, what else can I add, and how do I book.

Clear experience pages

Dedicated pages for the Private Ethical Elephant Interaction and Grand Immersion experiences, with add-ons like cooking, block printing, village safari and city tour.

Build your own day

An add-on page that lets guests mix and match activities with the core experience.

Responsible tourism story

Our Story and Responsible Tourism pages that explain the brand’s values in plain language.

Slot booking form

A simple form on the homepage to choose the experience and guest age groups.

Social proof

A Guest Memories gallery, testimonials and links to TripAdvisor and Google reviews.

SEO and trust content

Keyword-focused pages, an FAQ, clear refund and cancellation terms, and WhatsApp contact on every page.

Solutions

Impact

A brand that is easier to find, easier to trust and easier to book.

More organic traffic

For Jaipur elephant and cultural experience searches

More booking enquiries

From the slot form, WhatsApp and contact page

International reach

Travellers enquiring from overseas

Impact
Impact

Process

Brand & Audience Study
Experience & Keyword Mapping
Site Structure & Content
WordPress Design & Development
Booking Form & WhatsApp Setup
Tracking & Ongoing Growth

Technologies

WordPress

WhatsApp Integration

Google Analytics & Search Console

Gallery

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