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Case Study · Regrows

Regrows: Building a Pain Relief Oil Brand Online

Regrows makes OMEGA 369, a pain relief oil blended with 24 natural ingredients. The brand needed to explain a new product, build trust in a crowded category and make buying easy. We built a Shopify store and growth plan around how people look for relief from back, knee and joint discomfort.

Regrows: Building a Pain Relief Oil Brand Online
98%
Growth in online orders
80%
Increase in organic traffic
90%
Orders paid online (prepaid)

Challenges

Pain relief is a crowded category where trust decides the sale. Regrows had to explain a new product and win over buyers who had never heard of the brand.

Crowded category, big brands

Established pain balms, sprays and oils already own most searches, so a new brand struggled to get noticed.

New brand, low trust

For a health product, shoppers want proof such as reviews, press and clear ingredients before they pay.

Hard-to-explain product

“Omega 3-6-9”, “deep penetration” and 24 ingredients are not simple ideas, and they needed clear, honest explanation.

Buyers search by pain, not by product

People look for back pain, knee pain or frozen shoulder relief, and a plain product page did not match that.

Hesitation to pay online first

Many Indian buyers prefer to see the product first, so first orders needed COD and a reason to pay online.

Our Solution

Solutions

We built the store around the problem the customer has, then added the proof and offers that help a first-time buyer say yes.

Browse by pain type

Six pain categories (Back, Cervical, Muscular, Sport Injury, Frozen Shoulder and Knee) so shoppers reach the right product fast.

Product storytelling

A clear page explaining the oil, its key ingredients, features and benefits in simple language.

Built-in trust

Customer reviews, a testimonials page and media coverage from ANI, PTI and Dainik Bhaskar shown on the site.

Offers that lift first orders

5% off on prepaid orders, free shipping and COD, with a sale price shown against the regular price.

B2B and bulk enquiries

A separate B2B collection for retailers and distributors.

SEO and content

Product and category SEO, plus a blog to answer pain-related questions and bring in search traffic.

Solutions

Impact

A new brand that looks credible, explains itself clearly and is easier to buy from.

Better search visibility

For pain relief oil searches

Stronger social proof

Reviews, press and testimonials on site

More online or prepaid orders

Driven by the prepaid discount

Impact
Impact

Process

Brand & Category Study
Pain-Type Keyword Research
Store Structure & Content
Shopify Design & Development
Trust, Offers & Checkout Setup
SEO & Ad Campaigns

Technologies

Shopify

COD & Online Payments

Google Analytics & Search Console

Gallery

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