Where Every Corner Tells a Story

Eleven To Eleven Decor sells scented candles, planters, mugs and gifting pieces for the home on Amazon. Through our ecommerce account management, we built a curated brand storefront, organised the range into clear categories, and refined advertising to help shoppers across India find and buy its products easily.

Challenges

Home decor is a crowded category on Amazon. Eleven to Eleven Decor needed a stronger storefront, easier product discovery and steadier sales, without depending only on ads and festive discounts.

Brand Storefront Presentation

As a home decor brand, Eleven to Eleven Decor needed a storefront that looked curated and gave shoppers a clear sense of style. A strong Amazon storefront and branding setup helps visitors quickly see what the brand offers and why it stands out.

Diverse Product Range

The catalogue spans mugs, trays, planters, scented candles and gifting sets. Without clear organisation, shoppers could miss relevant products, which made browsing harder and limited cross-selling between related decor items across the store.

Fluctuating Sales Performance

Ordered units and product sales moved up and down across months, especially around festive periods. This inconsistency made steady growth difficult and made it harder to find clear opportunities for improving conversions.

High Marketplace Competition

Home decor is a crowded category, with many sellers offering similar mugs, candles and planters at low prices. Competing listings held strong visibility, making it hard to improve search ranking, reach new customers and grow organic traffic.

Limited Organic Growth

Sales leaned on paid advertising and festive discounts, which tied growth to ad spend. Reducing this reliance required a structured strategy for listing quality, relevant keywords, reviews and stronger organic visibility over time.

Our Solution

Solutions

Brand Store Optimization

Built a branded storefront with a clean, lifestyle-led banner reading “Curated for Your Home” and clear navigation tabs for All Deals, Cups and Mugs, and Planters, so shoppers can reach the right products in a few clicks.

Category-Led Merchandising

Grouped products by category and featured bestsellers with clear pricing, MRP discounts, coupon savings and delivery dates. This helped shoppers compare options quickly, see value at a glance and move confidently from browsing to purchase.

Campaign Optimization

Reviewed Amazon PPC campaigns and refined keyword targeting based on performance data. Focused spend on relevant, high-intent decor and gifting search terms, and planned campaigns around festive events to support steadier sales growth.

Competitor Analysis and Ranking

Analysed competing products, search terms, listing quality, ratings and positioning. These insights revealed gaps and opportunities to strengthen listings and compete more effectively for higher search rankings in the home decor category.

Organic Sales Strategy

Optimized listings with relevant keyword placement, improved images and stronger content as part of our Amazon SEO work, while encouraging genuine customer reviews. Balanced advertising with organic visibility efforts to build sustainable growth that depends less on paid traffic.

Impact

Brand Visibility and Sales Performance Strengthened

Brand Storefront

Established a polished, lifestyle-focused Eleven to Eleven Decor storefront that presents the brand as curated and giftable, helping shoppers feel confident and giving the brand a stronger, more credible presence on Amazon.

Product Discovery

Organised the range into clear categories such as Cups and Mugs and Planters, making it easier for shoppers to find the right product and explore related decor items, which supported longer browsing and better discovery.

Sales Performance

Optimized advertising campaigns and keyword targeting to support stronger sales growth through the year, improving product discoverability and helping the brand convert more of the traffic it attracts into orders across key products.

Competitive Positioning

Identified competitor opportunities through analysis of search terms, listings and positioning, and used our Amazon marketing services to give the brand clear direction to strengthen its visibility and compete more confidently in the crowded home decor category.

Organic Growth

Worked toward improving organic discoverability and product rankings through listing optimization, relevant keywords and customer reviews, reducing dependence on advertising and laying the foundation for sustainable, long-term growth on Amazon.

More case studies

Free Consultation

Have Questions?

Ask an Strategist

Get the right guidance with a dedicated strategist by your side — every step of the way.

Schedule a Call → 📞 Call Now

Reach Us Directly

+91 9214100888

Mon–Fri: 10 a.m.–7 p.m. (GMT-5)
Weekends: 7 a.m.–3 p.m. (GMT-5)

✓

You've got a new order!

↑

You've hit a new sales milestone

sales@novelwebsolution.com ↗

Where Every Corner Tells a Story

Challenges

Brand Storefront Presentation

Diverse Product Range

Fluctuating Sales Performance

High Marketplace Competition

Limited Organic Growth

Solutions

Impact

Brand Storefront

Product Discovery

Sales Performance

Competitive Positioning

Organic Growth

Process

Brand & Product Study

Collection Planning

Store Design

Shopify Development

Testing & Launch

SEO & Growth

Technologies

Shopify

Shopify Payments / UPI

Google Analytics & Search Console

Instagram

Have a similar problem to solve?

More case studies

Elesafari: Taking Ethical Elephant Experiences Online

HiElite Quartz: A B2B Website for an Indian Quartz Manufacturer

Acadcy: A School Discovery Platform, Built from Scratch