7 Best Marketplaces in India to Sell Handmade Items

The demand for unique, handcrafted products is booming in India, and talented artisans now have more opportunities than ever to showcase their creativity online. Whether you create handmade jewelry, home décor, fashion accessories, organic beauty products, or custom gifts, choosing the right marketplace can significantly impact your visibility and sales. With so many platforms available, it can be difficult to know which ones truly support handmade sellers and offer the best audience reach, pricing, and growth potential. In this guide, we highlight the 7 best marketplaces in India to sell handmade items, helping you understand their features, seller benefits, and what makes each platform ideal for artisans looking to turn passion into a thriving online business.

Handmade Items Marketplaces in India

Discover the top 7 marketplaces in India to sell your handmade items online. From Etsy India to Jaypore, find the perfect platform for your artisanal creations.

Etsy India

Etsy India is a leading global marketplace dedicated to handmade, vintage, and artistic creations. It attracts buyers who value unique, personalized, and premium-quality products such as handmade jewelry, custom gifts, artworks, and vintage collectibles. Etsy Sellers benefit from Etsy’s global reach, strong branding for crafts, and the ability to charge higher prices. For new artisans, professional eCommerce services can simplify store setup, optimize product titles and tags, manage SEO, and handle shipping integrations for smoother selling.

Amazon Karigar

Amazon Karigar, launched by Amazon India, is a dedicated program that empowers artisans, weavers, and traditional craft makers by giving their products national visibility. It is ideal for sellers of handlooms, regional crafts, organic skincare, and handcrafted home décor. With Amazon’s massive customer base, fast delivery options, and artisan-focused support, Karigar helps local creators scale quickly. However, Amazon’s strict cataloging and compliance standards can be challenging, making professional Amazon account management services valuable for accurate listings and smoother onboarding.

Flipkart Samarth

Flipkart Samarth is a dedicated initiative that empowers Indian artisans, weavers, NGOs, and handicraft sellers by giving them an accessible platform with strong visibility. It’s ideal for those selling ethnic wear, terracotta crafts, handcrafted footwear, and home décor items. The Flipkart supports new sellers through training programs and even offers zero commission in select categories. With high festive-season traffic, Samarth can drive strong sales, and expert Flipkart account management services help streamline inventory, pricing, and order handling during peak periods.

Meesho

Meesho has rapidly become a preferred platform for home-based sellers and small entrepreneurs due to its simple onboarding and zero-commission model. It works especially well for affordable handmade products like jewelry, crochet items, small gifts, and custom accessories. With a massive buyer base seeking budget-friendly items, Meesho offers strong sales potential. To scale effectively, sellers need optimized catalogs, keyword-rich titles, competitive pricing, and consistent promotions—areas where professional Meesho account management services can greatly boost visibility and conversions.

Craftsvilla

Craftsvilla is a niche marketplace dedicated to Indian handmade, ethnic, and culturally inspired products. It attracts customers who value traditional craftsmanship, making it ideal for sellers of handcrafted fashion, ethnic wear, natural beauty products, and traditional home décor. The Craftsvilla is a great platform for small craft-based brands with its focused audience and strong demand for culturally rooted items. Many artisans rely on professional eCommerce management services for catalog optimization, branding support, and seamless store setup to enhance visibility and sales.

Qtrove

Qtrove is a curated marketplace that champions handmade, natural, and small-batch products, making it ideal for sellers who focus on sustainability. It works especially well for homemade skincare, natural soaps, organic wellness items, and eco-friendly crafts. The Qtrove offers great opportunities for premium handmade brands with less competition than larger platforms with its niche audience and emphasis on quality over mass production. Many sellers use professional eCommerce management services to enhance product descriptions, showcase natural ingredients, and run targeted ads for better reach.

iTokri

iTokri is a craft-centric marketplace that connects artisans directly with customers, emphasizing authentic handmade products from rural and tribal regions of India. It is ideal for sellers of handwoven fabrics, handmade stationery, local craft items, and tribal art. The iTokri is perfect for storytelling-driven brands with its strong handmade brand identity and an audience that values authenticity and cultural stories. To grow digitally, artisans often rely on expert eCommerce management services for professional photography, catalog setup, and brand positioning that highlights their craftsmanship.

Why You Should Use eCommerce Management Services

Selling handmade items online requires more than just uploading products. You also need:

• Professional catalog creation
• Keyword-rich product titles and descriptions
• Inventory syncing
• Ad campaigns and promotions
• Return and order management
• Marketplace compliance
• Performance tracking

This is why many artisans and small brands choose eCommerce account management services—so they can focus on crafting while experts handle the online operations.

Better optimization = more visibility, more orders, and higher profits.

Final Thoughts

It is easier than ever to sell handmade items online. Whether you use an international site like Etsy, or a local marketplace like Meesho or Craftsvilla, there are advantages to selling online. Your ability to sell is based on the platform you choose and marketing your products in a professional way with Novel web solution.
You can learn how artisans can turn their passion into a successful online business with the right direction and the right support, such as a managed eCommerce account service.